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GF Smith and Stratmore
British Heart Foundation
Graphics International
March 1977 contents: Towards another architecture:
Wolfgang Homola
ad1: The International Survey of Advertisements Typography GF Smith and StratmoreEditor: Kurt Weidemann Publisher: Frederick A. Praeger, New York Publication: 1966, First Edition Binding: Hardcover, section sewn Pages: 154 Size: 225 x 285 Text: English, French, German (Introduction) 'There are as many ways of defining the intention of a book about advertisements and of making appropriate selections as there are methods of judging the value and effect of an individual advertisement. In the present volume, our criterion of selection
